Google Ads
Google Ads Keyword Management
For PPC managers and agencies, manage Google Ads keywords in plain-English chat without spreadsheets, exports, or form-based workflows.
Hello! 👋
I'm your AllAble assistant. Fill in the highlighted fields below and hit send — I'll take it from there.
- 30 min
- Saved per search term review cycle
- 1 command
- Adds a keyword batch by match type
- All 3
- Keyword match types supported
- 0
- Spreadsheet exports required
Search term reports don't manage themselves, and every week you skip the review is another week of budget going to searches that will never convert.
Google Ads UI requires you to export search terms, filter in a spreadsheet, and manually import a new negative list for each campaign: a process that takes 30 minutes minimum when done correctly. WordStream and Optmyzr offer keyword analysis dashboards, but neither executes changes through plain-English commands or automates the negative keyword workflow from end to end. The manual loop continues even with a third-party tool in the stack.
HOW IT WORKS
Keyword Management Through Chat
Add Keywords by Match Type
Tell Allable which keywords to add and where: "Add 'running shoes' as phrase match to my Brand campaign ad groups." The AI handles match type formatting, ad group assignment, and account confirmation before any change is made. You get the exact keyword structure you want without opening the keyword editor.
Negative Keyword Automation
Type "add all search terms with CTR under 0.5% as negatives" and Allable filters your live search term data, builds the negative list, and presents it for approval in one step. The same task in Google Ads UI takes 30 minutes: export, filter in Excel, import, assign to campaigns. Allable runs it in a single command.
Search Term Analysis
Connect your account and ask Allable to surface the search terms driving impressions but no conversions, the high-CTR queries worth promoting to keywords, and the wasted-spend patterns across your campaigns. Every analysis runs on your live account data, not a generic sample.
Bulk Match Type Changes
Change match types across multiple ad groups or campaigns with one command: "Change all broad match keywords with Quality Score under 5 to phrase match." Allable confirms the scope of the change before execution, so you always see exactly what will be modified.
How It Works
Manage keywords, negatives, and search terms in one conversation
Allable's keyword module runs inside the same workspace as your bidding strategy, campaign builder, and ad copy. Your AI has full account context every time you type a command.
- Connect your Google Ads account and Allable immediately surfaces your keyword structure, match type distribution, and recent search term performance.
- Type a search term filter and Allable builds the negative list from your live data, ready to review and apply in one step.
- Add keywords by match type across any ad group without leaving the chat window.
- Review and modify keyword match types in bulk with a single plain-English command, scoped to the campaigns you choose.
- Switch from ASK mode for read-only analysis to EXECUTE mode when you're ready to apply changes, with every mutation described before it runs.
- Accept, reject, or modify Google's keyword recommendations without navigating the recommendations UI.
- Query keyword performance across all client accounts in one command, without switching logins or exporting reports.
WHO IT'S FOR
Built for Every Keyword Owner
In-House PPC Manager
You spend 2 to 3 hours every week exporting search terms, filtering in Excel, and uploading negative keyword lists, and that's before you get to match type audits or recommendation reviews. Google Ads UI wasn't built for fast bulk operations, and Ads Editor adds another tool to context-switch into. Allable runs your entire weekly keyword maintenance in one chat session, from search term review to negative list application to match type changes.
Marketing Agency
Managing keyword lists across 10 or more client accounts means 10 separate logins, 10 export-filter-upload cycles, and 10 places for things to go wrong each week. No tool in the standard agency stack handles multi-account keyword management conversationally at scale. With Allable, you query search term waste and apply negatives across your entire portfolio in one session, logged per account so you always have a clean audit trail.
SMB Owner
You know some of your ad spend is going to the wrong searches, but the search terms report has 400 rows and no clear signal about where to start. Google Ads keyword planner is designed for keyword discovery, not for managing the keywords you already have in a way that a non-specialist can act on confidently. Ask Allable "What should I add as negatives based on my last 30 days?" and you get a prioritized list you can apply without needing to interpret raw data yourself.
How It Compares
Keyword management without the manual work
| Feature | Allable | Google Ads UI | WordStream | Optmyzr |
|---|---|---|---|---|
| Keyword management interface | Conversational chat | Form-based UI | Dashboard only | Rule-based UI |
| Add keywords by match type | Included | Included | Analysis only | Included |
| Negative keyword lists | Automated via chat | Manual only | Manual only | Rule-based |
| Search term analysis | Included | Included | Included | Included |
| Bulk keyword operations | Via chat command | Ads Editor required | Limited | Included |
| AI-suggested keywords | Account data only | Keyword Planner | Included | Included |
| Match type modification | Bulk via chat | One at a time | Limited | Included |
| Apply Google recommendations | Via chat | Included | Not included | Limited |
| MCC / multi-account support | Conversational queries | Native MCC | Included | Included |
| Chat-based workflow | Included | Not included | Not included | Not included |
| Starting price | Free trial available | Free | From ~$264/mo | From ~$208/mo |
| Learning curve | Low | Steep | Moderate | Moderate |
FAQ
Google Ads Keyword Management, Answered
Can Allable add negative keywords automatically?
Yes. Type a filter condition in plain English — for example, "add all search terms with CTR under 0.5% as negatives to my Search campaigns" — and Allable builds the list from your live search term data, shows you exactly what it will add, and waits for your confirmation before applying any changes. You don't need to export a spreadsheet or navigate the negative keyword lists UI. The entire process runs inside the chat.
Does it support all keyword match types?
Allable supports broad match, phrase match, and exact match. You specify the match type in your command: "Add 'running shoes' as phrase match to my Brand campaign." If you ask for a bulk match type change, Allable scopes it to the campaigns or ad groups you specify, shows the change summary, and executes only after you confirm. Match type logic is built into the AI, so you don't need to format brackets or quotation marks manually.
Will the AI make changes to my keywords without my approval?
No. Allable operates in two distinct modes: ASK mode is read-only and makes zero mutations to your account. EXECUTE mode applies changes, but every action is shown as a plain-English description before it runs. You see exactly which keywords will be added, removed, or modified and in which campaigns before you confirm. The AI shows you what it's going to do, you decide if it does it.
Can I manage keywords across multiple Google Ads accounts?
Yes, if your accounts are connected through MCC. Ask Allable to "show me search terms with impressions but zero conversions across all accounts" and it aggregates the data across your portfolio. You can then apply negatives or make keyword changes per account in the same session. This is faster than logging into each account separately in Google Ads UI.
How does search term analysis work in Allable?
Allable reads your account's search terms report and surfaces the patterns that matter: high-impression queries with zero conversions (negative candidates), high-CTR queries worth promoting to exact match keywords, and terms spending budget without a corresponding conversion signal. You can filter by campaign, date range, or threshold in plain English. The analysis runs on your live account data and appears as a structured list with recommended actions.
What is the difference between Allable and Google Ads Keyword Planner?
Google Ads Keyword Planner is a keyword discovery tool: it helps you find new keywords and estimate search volume before you start advertising. Allable manages the keywords you already have in your account: adding, removing, modifying match types, building negative lists, and analyzing search terms. The two tools serve different stages of the keyword workflow. Allable also connects directly to your account data, so every analysis and change is grounded in your actual campaign performance rather than generic estimates.
Your search term report will not review itself
Allable handles negative list automation, match type audits, and keyword additions in plain-English chat. Type what you want done, confirm, and it's applied.